What is a podcast?
Please don’t say that you have never listened to a radio programme. In all probability, yes, you have. Don’t worry, you are almost there.

A podcast is an audio programme, usually spread across a series of episodes. Podcasts can be downloaded from the Internet and listened to on a laptop, computer, mobile phone or tablet.

Just check Cine Ink podcasts. Listen to, for example, Britain: Hindi Kahaniyan. You will notice that this is an ongoing series.

How to do podcasting?
Look for a seed- an idea to talk about any thing in the world. People laughed at us when Cine Ink decided to do a 10-part series of podcasts entitled ‘Aam Naama’ – an ode to mangos. A series of mangos in 10 episodes? Isn’t that weird, they asked.

Podcasting allows you to take risks. Record in your own voice or, talk to someone who’s better equipped to discuss your idea. To begin with, this could be an interview or a discussion. These days, most of the smart phones can record in quality. You can also record people online through various platforms such as Zoom.

Next step, make a digital audio file available on the internet for downloading to a computer or mobile device, typically available as a series, sometimes called episodes.

New episodes can be received by subscribers automatically.

See, it’s as simple as that. Cine Ink will keep adding articles on the basics involved in podcasting.

Now, if you have got a terrific idea for a podcast series and you would like to do it for Cine Ink, please write at: post@cineink.com

The Origin of Podcast
Christopher Lydon is the man who invented the podcast. In 2003, he worked out how to syndicate MP3 files online.

It has been widely reported that the term ‘Podcast’ is a combination of the Apple product ‘iPod’ and ‘broadcast’, and ‘podcasting’ was first coined by The Guardian columnist and BBC journalist Ben Hammersley. This is how it began…

In 2004, writing for The Guardian, Hammersley pondered over a dilemma: “With the benefit of hindsight, it all seems quite obvious. MP3 players, like Apple’s iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. But what to call it?Audioblogging? Podcasting? GuerillaMedia?”

A year later, the term ‘podcast’ was declared Word of the Year by the New Oxford American Dictionary.

The first and second seasons of ‘Serial’, an investigative series of podcasts, hosted by Sarah Koenig, have been downloaded over 340 million times, creating a podcast world record. The first season of Serial was produced in 2014.

Cine Ink Consultancy
At Cine Ink Limited UK, we provide 360 degree consultancy to individuals, organisations, NGOs and institutions, covering all aspects of podcasting, including recording, editing, audio production, designs for banners, thumb nails and distribution.

Cine Ink Podcasts
Based in London, Cine Ink Podcasts is a digital hub of Hindi Urdu podcasts founded by former BBC broadcasters Achala Sharma and Pervaiz Alam. We endeavour to be a complete Network of Hindi and Urdu Podcasts, showcasing most of the genres such as Politics, News and Current Affairs, Culture, Literature, Interviews, History and Science.

Launched in October, 2020, Cine Ink has already lined up a number of series based on the state of police and judiciary in India, interviews, Hindi short stories, Urdu afasana, great Hindi poets, Urdu poetry, Mushaira, culture and music.

Cine Ink Podcasts are available on some of the world’s top podcast apps such as Apple, Spotify, Amazon, Google and Jio Saavn. Cine Ink has got a noticeable presence on Facebook, YouTube, Twitter and Instagram.

Now, there are millions of listeners who are looking for quality podcasts. Take, for example, Apple.

Cine Ink on Apple
The market leader, Apple Podcasts is the world’s largest platform for podcast discovery and listening with over one million shows across a broad variety of categories and subcategories. It’s available in 175 countries and regions with content in more than 100 languages and on various devices.

Cine Ink on Spotify
Cine Ink Podcasts are also available on Spotify, a highly fashionable platform of music and podcast listening among young and old. Spotify has over 299 million listeners across 92 markets worldwide. It’s the second most popular place to listen to podcasts in the world — and growing fast. Their podcast audience has nearly doubled since the start of 2019.

On Spotify, people can stream or download shows on Android and iOS, desktop, across gaming consoles, cars, TVs, smart speakers, and on whatever else they use to tune in.