Team - Pervaiz Alam & Achala Sharma

Pervaiz Alam

Pervaiz AlamWell known Broadcast Journalist, Pervaiz Alam is the Founder-Director of Cine Ink Ltd UK. In his long career as a broadcaster, Pervaiz Alam worked for the BBC in London, holding various positions. At BBC World Television, Wood Lane, London, Pervaiz was the Executive Producer of the programmes such as India Business Report, presented by Raghav Bahl of TV 18, Question Time India, presented by Prannoy Roy of NDTV, HARDtalk India, presented by Karan Thapar, Business Bites, presented by Ronnie Screwvala of UTV, Mastermind India, presented by Sidhartha Basu, Question Time Pakistan, presented by Mehreen Jabbar, Bollywood Bosses and Face to Face.

As a producer of news and current affairs, Pervaiz has reported and produced programmes for the BBC from Budapest, Prague, Berlin, Dubai, Amman and Jerusalem. He has extensively covered general elections in India from various states. He has also interviewed some of the top politicians from India and Pakistan such as former prime ministers, Chandra Shekhar, Narsimha Rao, Inder Kumar Gujral and Benazir Bhutto.

In 2010, he directed and produced a series- Life Gulmohar Style- of 156 radio plays for the BBC ACTION AID, broadcast by more than 20 FM Radio Stations in India.

Pervaiz Alam started his broadcasting career with All India Radio as a Programme Executive in New Delhi where he won awards for producing acclaimed radio documentaries. Later, he went on to join the BBC Hindi Service, Bush House, London, where he produced programmes of current affairs, literature and culture. He has also produced special programmes based on his exclusive and long interviews with musicians such as Pandit Ravi Shankar, Lata Mangeshkar, Mehdi Hasan, Ghulam Ali and Abida Perveen.

Director of more than 20 radio plays at the BBC Hindi Service, Pervaiz Alam has written two stage plays, SAFAR & ZAHOOR KA HOTAL. SAFAR was performed at Linbury Theatre, Westend London and in other British cities, including Edinburgh and Birmingham.

Just before launching Cine Ink, Pervaiz Alam worked at the School of Journalism and Mass Communication (SJMC), Apeejay Stya University, Gurgaon, as Professor and Dean for five years (2012-2017).

Achala Sharma


Achala Sharma

Achala Sharma worked with the BBC Hindi Service in London as producer, senior producer and deputy head for about 13 years and then she went on to become the Head of the service for another 11 years. Her career as a broadcaster spans over three decades. During this period she worked with BBC World Service in London, Voice of America in Washington DC and All India Radio in New Delhi.

A graduate of Lady Shriram College with PhD in Hindi literature from the Delhi University, she has authored and published three collections of short stories- Bardasht Bahar, Sookha Hua Samudra, Madhyanatar- and two volumes of radio plays- Jaren and Passport- aired, earlier, by the BBC. She has also edited a book on New Age of Mass Communication and Hindi.

At the All India Radio, Achala Sharma supervised the national broadcasts such as the President’s and Prime Minister’s national address and running commentaries on India’s Independence and Republic days. She travelled with late PM Rajiv Gandhi’s entourage to his official visit to the USA and filed daily reports for national programmes on AIR.

In her early years at the BBC, Achala Sharma established herself as a successful broadcaster of news and current affairs. As a producer and presenter, she won a major international award ABU for her radio programme ‘Rajiv Assassinated’.

In her role as the head of the Service, she managed a team of about 40 producers and correspondents spread all over the South Asia region and in London. She was honored for her contribution in Hindi broadcasting by the government of India at the 7th World Hindi Conference held in Surinam. Based in London, Achala has also been the Secretary of the Indian Journalists’ Association in the UK and Europe.